The Shawn Moss Wellness and Growth Foundation, also known as the SWAG Foundation, was established in memory of Shawn Moss, a beloved son, brother, and father taken, due to gun violence in 2014. Our Foundation emerged from the tragedy and brutal murder of Shawn Moss in Lynchburg, Virginia.

Shawn Moss loved both basketball and children, so to honor his legacy, the Shawn Moss Wellness and Growth (SWAG) Foundation was created by his mother, Brenda Moss.

We are on a mission to nurture safe, healthy, and longer lives for individuals in the Black community, by uniting folks together through meaningful events to reduce gun violence in our community, ease stress, and share valuable information about health & wellness. As we uplift families and provide support, we hope to also empower our youth to determine what success means to them, & their family, in great hopes that they accomplish it in the future.

The Shawn Moss Wellness and Growth Foundation is a 501(c)(3) organization.

The true story from the mouth of Brenda Moss, the founder & the executive director of S.W.A.G., and the mother of Shawn Moss.

“It began as an ordinary evening, preparing dinner…anticipating the gathering of loved ones around the dinner table. However, what unfolded that evening was anything but ordinary. An evening that would forever alter the course of my life.

My 34-year-old son, Shawn Moss, was not coming home for supper. On that fateful August evening in 2014, after hours filled with desperation, chasing ambulances, and searching for Shawn, I received the worst news a parent could ever hear. You see it in movies, a doctor comes in covered in blood and they're explaining things to a family, but this I knew was different because someone else was with the doctor - and it was the chaplain," recalled Moss.

“Your son is dead, and because it's a homicide, you can't see him.” They said.

You wonder how do you function? How do you move forward? How do I get up? How do I understand that Shawn won't come up the steps to look into my room to make sure I'm OK?

There was no denying Shawn. He was 6-foot-7, and his smile lit up the room without even saying anything. He knew when I was working through something, and he'd always come to me to say, 'There's nothing you can't do.” These words echoed my mind in the days, weeks, and months that followed Shawn's death, providing motivation to establish the SWAG Foundation in Shawn’s name.

“I had two choices. I could lay down and just accept what happened, depriving my other two sons of the love they deserved, or I could fight," she said, "I got up, and I began to fight. The statistics show that the Black and Brown community is the most highly affected community when it comes to gun violence – education and resources are two big factors. If we can't get education and resources to the community, nothing will change, we will always be the highest."

This photo of Shawn’s only son, Jeremy, captures the significant milestone of his graduation from Tallwood High School in 2021, commemorating both his academic achievement and the lasting influence of his father's legacy. One can see Shawn’s sense of “SWAG” in Jeremy’s choice of shoes.

Brenda Moss, founder of the foundation, with her two grandsons at the park in Lynchburg, Virginia.

I got up, and I began to fight.”

In our quest to address and ultimately eliminate gun violence, it is absolutely vital that we not only invite Black voices to the discussion, but ensure that these voices are not just heard, but truly listened to, our future depends upon it.

The experiences and perspectives from Black communities are invaluable sources of insight into the profound trauma that plagues neighborhoods.

By embracing and amplifying Black voices, we embark on a journey toward a safer and more equitable society.

Together, we can ignite a powerful and inspirational conversation that transcend boundaries and brings us closer to ending gun violence.

Brenda Moss Founder

Brenda Moss Founder

Brenda Moss is the founder and executive director of the Shawn Moss Growth and Wellness Foundation. She is a Gun Sense Advocate, who lives in Lynchburg, Virginia.

Meet the Board

  • Dawnee Tate Giammittorio, Board Chair

    Attorney

    Falls Church, Virginia

  • Tara Hassan Taylor, Treasurer

    Domestic Engineering Specialist

    Yorktown, Virginia

  • Katie Cyphert, Secretary

    Teacher & Camp Operations Coordinator

    Lynchburg, Virginia

  • Laura Cooke, Board at Large

    Strategy Consultant

    Arlington, Virginia

  • Traci McGillicuddy, Board at Large

    Executive Assistant

    Annandale, Virginia

  • Julie Palmer, Board at Large

    Play Therapist, Mental Health Counselor

    Lynchburg, Virginia

  • Chrisi West, Board at Large

    Communications Professional

    Alexandria, Virginia